HOW AI WORKS - FRAME BOOK
VOL. 01·SEP 2026

FROM QUESTION TO ANSWER.

A COMPLETE VISUAL STORY OF HOW A QUESTION BECOMES AN ANSWER INSIDE A TRANSFORMER MODEL.

SAME ARCHITECTURE. ENDLESS POSSIBILITIES.

A UNIFIED SYSTEM THAT TRANSFORMS INPUT INTO MEANING ACROSS TEXT, IMAGES, VIDEO, AUDIO, AND BEYOND.

01QUESTION

A question is typed and tokenized into smaller pieces of text (tokens).

02TOKENS

  • What
  • is
  • a
  • black
  • hole
  • ?

The text is split into tokens, converting language into a sequence of symbols.

03EMBEDDINGS

Each token becomes a vector (embedding) in a high-dimensional space.

04ATTENTION

Attention connects related tokens, allowing the model to focus on relevant context.

05TRANSFORMER LAYERS

Tokens pass through multiple transformer layers, refining their representations.

06PROBABILITIES

  • black0.01
  • hole0.02
  • is0.15
  • a0.08
  • region0.62
  • other tokens 0.12

The model predicts the next token by calculating probabilities over the vocabulary.

07GENERATION

Tokens are generated one by one, forming a coherent and helpful answer.

08COMPLETE FLOW

From question to answer, a unified flow of tokens, vectors, attention and transformation.

Question to Answer

Applications Across Formats

THE SAME CORE SYSTEM ADAPTS ACROSS DIFFERENT FORMATS AND PLATFORMS, TURNING QUESTIONS INTO VISUAL, INTERACTIVE, AND IMMERSIVE EXPERIENCES.

ONE SYSTEM. MANY FORMATS.

A UNIFIED INTELLIGENCE LAYER THAT GENERATES, ADAPTS, AND PRESENTS IDEAS ACROSS CONTEXTS.

  • TEXT
  • IMAGE
  • VIDEO
  • AUDIO
  • INTERACTIVE
  1. A16:9 HERO LOOP

    Cinematic loop for hero sections, trailers and brand films.

  2. B9:16 SOCIAL REEL

    Optimized vertical format for social platforms.

  3. C1:1 LOOPING TILE

    Square format for feed tiles, thumbnails and looping content.

  4. DWEBSITE HEADER

    Clean, minimal layout for product and editorial web experiences.

  5. EPRESENTATION CARD

    Title card for talks, presentations and keynotes.

IDEAS│INTOINTELLIGENCE.EXPLOREA BRIGHTERINTELLIGENCE.FROMQUESTIONTOWHAT'S NEXT.